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FIAT and Gucci to Unveil "500 by Gucci" at New York Fashion Week

GUCCI AND FIAT TO UNVEIL FIAT '500 BY GUCCI' DURING NEW YORK FASHION WEEK

 

NEW YORK August 16, 2011 - Set to debut during New York Fashion Week (Sept. 8 - 15), on Fashion's Night Out (Sept. 8), the new Fiat 500 by Gucci 'limited-edition models represent the perfect combination of craftsmanship and style, and bring together two of Italy's most respected brands.  In the year that sees the 150th anniversary of the unification of Italy and Gucci's 90th anniversary, these special editions of the iconic Fiat 500 and 500 Cabrio have been customized by Gucci Creative…

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Hendrick Automotive Group Donates $250,000 to Charlotte Area Schools


Hendrick Automotive Group to help fund middle school sports

Sponsorship arrangement will provide money to support middle school athletics

CHARLOTTE, N.C. - Aug. 3, 2011 - A $250,000 sponsorship agreement with Hendrick Automotive Group will allow Charlotte-Mecklenburg Schools to offer a complete program of middle school sports for the 2011-12 academic year.

Due to budget cuts, CMS had expected to reduce the number of middle school sports offered in previous years. The Hendrick sponsorship, combined with a contribution from an unidentified donor, provides the remaining amount necessary to fund the full lineup of 13 sports at all 32 middle schools…

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FIAT USA to Begin National Media Campaign

August 1, 2011 , Auburn Hills, Mich. - The FIAT brand announced today the launch of an all-new marketing and advertising campaign, the first since its return to the North American market. The comprehensive campaign combines broadcast, print, digital and experiential initiatives and will be focused in the brand's key markets together with complementary national advertising efforts. The introduction of a new tagline, "Simply More," sets the tone for the campaign. The brand's first national television commercial, "Drive-in," is scheduled to air on Monday, Aug. 1, on national and cable networks.

 

"This campaign captures the perfect combination of wit and…

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FIAT Unveils the New "by Gucci 500C"


Fiat present the new convertible and Gucci "by Gucci 500C" with an innovative European Tour
(Press release translated from Italian)

After the great interest aroused by the "500 by Gucci" - 3,000 pre-orders registered on the site www.500bygucci.com and requests from around the world - and Fiat have Gucci "by Gucci 500C", the convertible version is also custom Frida Giannini, Gucci's creative director, in collaboration with the Fiat Style Centre.

August and ordered to be distributed worldwide by September, the new car will be on display at the showrooms qualified Italian Fiat and the Network will be priced…
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FIAT Introduces "FIAT Source Apple iPad App


FIAT Brand Introduces "FIAT Source" Apple iPad Application

  • Free application now available for download from Apple iTunes
  • New FIAT Source app offers touch-based experience showcasing 2012 Fiat 500 and an interactive catalog
  • Premiere Art & Design issue features galleries from four emerging artists, including an active graffiti artist, a 17-year old professional photographer, a painter and sculptor, and an illustrator
  • App available for download to Apple iPad users
  • Updated quarterly, FIAT Source to launch Fashion issue this fall
July 22, 2011 , Auburn Hills, Mich. - The FIAT brand, continuing to engage customers in new and innovative ways, now puts even more electronic…
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