Hendrick FIAT of Cary

GUCCI AND FIAT TO UNVEIL FIAT '500 BY GUCCI' DURING NEW YORK FASHION WEEK

NEW YORK August 16, 2011 - Set to debut during New York Fashion Week (Sept. 8 - 15), on Fashion's Night Out (Sept. 8), the new Fiat 500 by Gucci 'limited-edition models represent the perfect combination of craftsmanship and style, and bring together two of Italy's most respected brands.  In the year that sees the 150^th anniversary of the unification of Italy and Gucci's 90^th anniversary, these special editions of the iconic Fiat 500 and 500 Cabrio have been customized by Gucci Creative…

Hendrick Automotive Group to help fund middle school sports

August 1, 2011 , Auburn Hills, Mich. - The FIAT® brand announced today the launch of an all-new marketing and advertising campaign, the first since its return to the North American market. The comprehensive campaign combines broadcast, print, digital and experiential initiatives and will be focused in the brand's key markets together with complementary national advertising efforts. The introduction of a new tagline, "Simply More," sets the tone for the campaign. The brand's first national television commercial, "Drive-in," is scheduled to air on Monday, Aug. 1, on national and cable networks.

"This campaign captures the perfect combination of wit and…

FIAT Brand Introduces "FIAT Source" Apple^® iPad Application

• Free application now available for download from Apple^® iTunes
• New FIAT Source app offers touch-based experience showcasing 2012 Fiat 500 and an interactive catalog
• Premiere Art & Design issue features galleries from four emerging artists, including an active graffiti artist, a 17-year old professional photographer, a painter and sculptor, and an illustrator
• App available for download to Apple iPad users
• Updated quarterly, FIAT Source to launch Fashion issue this fall